Building a brand that sounds as good as the music: The Jasper C Music Case Study
THE CHALLENGE
An incredibly talented up-and-coming musician was ready to take things to the next level. While he’d built a loyal following of friends and family and has a world of experience, he was ready to step into a more professional space and start increasing his private gigs. What he needed was more than just a logo, he needed a brand. Something that reflected his style, gave him confidence, and helped him show up consistently across every touchpoint. Like many creatives, he just needed a bit of guidance on where to start.
THE SOLUTION
We created a complete brand platform tailored to his unique sound and personality, built to support growth without boxing him in.
This included:
A full set of brand guidelines to help him stay consistent with visuals, messaging, and tone of voice (even when juggling gig bookings and social posts).
Logo design that was simple, confident, and flexible. Something that would look just as good on a poster as it would on a guitar pick.
A defined tone of voice and brand foundation, giving him the clarity to communicate who he is, what he stands for, and why someone should book him.
To tie it all together we built Jasper C Music his very own website! His website boasts industry authority with his professionalism, a place for potential clients to view his story, a safe and secure way to reach out to him with enquires and provides gusto in his approach to his business.
The result? A brand that sounds as good as he does and a website that gives him the tools to get booked, noticed, and taken seriously.
To round it all out, we also designed professional business cards and simple on-brand signage for him to display during gigs, making it easy for people to remember his name (and book him on the spot). Subtle, stylish, and practical. The kind of brand presence that works even when he's not saying a word.
What are Brand Guidelines?
A set of brand guidelines is your business’s cheat sheet for looking, sounding, and showing up consistently, everywhere.
It outlines all the key elements that make up your brand identity: from your logo, colours and fonts, to your tone of voice, personality and how your brand should behave online and in the real world.
It’s the go-to document for anyone creating content, designing assets, or communicating on your behalf, whether it's a designer, a team member, or an external partner.
In Jasper C Music’s case, we like to think of it like a setlist, it keeps everything tight, consistent, and on-brand every time he shows up.
Business Cards: A business card is a small, printed card that quickly tells people who you are, what you do, and how to contact you.
But at its best? It’s more than that. It’s a first impression. A handshake in paper form. A little pocket-sized brand statement that says:
“I’m a professional. Let’s talk.”
A well-designed website isn’t just a digital business card. It’s your 24/7 shopfront, first impression, and booking assistant all rolled into one.
For Jasper C Music, the website isn’t simply “good,” it’s a finely tuned stage where every element, tone of voice, imagery, colour palette, and navigation, has been deliberately crafted to reflect the brand’s personality: grounded, genuine, and effortlessly professional.
It guides potential clients from curiosity to confidence, with real testimonials, high-quality media, and clear pathways to enquire or book.
SEO-friendly copy ensures Jasper is discoverable by the right audience, while a mobile-friendly, visually consistent design keeps the experience smooth whether someone’s browsing at their desk or planning a wedding on the go.
We’re proud to have collaborated with Jasper to build a brand that matches his world-class sound, a website that converts browsers into bookings, and the confidence to show up consistently across every stage, digital or live. Want help taking your brand to the next level? Book in for a coffee chat with us today.
