A local company vertically integrated with a global brand
Recently we were asked to help a company who has a national footprint, in updating their current promotional material with the latest product information.
Fantastically, they have the support of a global parent company and a global brand team, but what they did not have was extra hands on the ground to update the assets and collateral to have impact on the local audience.
This is not a bad problem to have! Imagery is so powerful and can make or break the ability to capture attention across different marketing channels. In this instance, there was no need for additional photo shoots or reinventing the wheel - an ideal outcome for this project, when speed to market was the primary objective.
Our approach was to absorb all the information available so that we could objectively recommend the best way to communicate to the consumer. With access to one of South Australia’s finest design studios, as a consistent partner of ours, we were able to create a tight creative brief for a super quick turnaround.
Within the week, we were pleased to be able to deliver a communication pack to the company that included both internal communications for launching to operational teams, but also the consumer facing elements ready for use.
Deliverables: We provided digital and print-ready versions of; price lists, presentation slides and templates for key stakeholders to use, store-front posters and promotional brochures. Because we love to play well with others, the team were able to connect us directly with their existing suppliers, removing any barriers or time inefficiencies. This meant we could get assets and files over to the print houses at the same time as company approvals.
“The recipe we had to work with was, A Global Brand + New product information + Tight timelines. The meal we shared was A completed project on time, on brand and on point.” Stephanie, TGF Director
Sometimes big businesses need a team who aren’t bogged down with the day-to-day of their current roles, and need the speed, quality and professionalism of senior marketers. That’s us! A plug-and-play solution. Get us connected and let us get it done.
Got something that just needs to get done? Reach out to us any time.